The following is the culmination of a fictional rebranding effort for The Fresh Market. I chose to rebrand them as a result of its lack of brand recognition outside of the Southeastern markets. The research and development phases led to the assembling of a new logo, style guide [including imagery, brand colors, a tagline, etc.], social media concepts, website design, print ads, apparel, promotional items and a guerilla marketing tactic. The intention was to increase the brand awareness in order to allow for successful expansion into the western markets.